Dermatology Website Design for Medical and Cosmetic Practices
Dermatology website design that handles the split most practices live with: insurance-based medical work on one side, self-pay cosmetic on the other, and two very different patients arriving at the same site.
Overview
One Practice, Two Audiences
A patient with a suspicious mole and a patient booking filler are not the same buyer, do not search the same way, and should not land on the same page. Most dermatology sites blur the two and convert neither well.
We separate the paths from the navigation down: medical dermatology with condition pages, insurance information, and referral routes, and cosmetic with treatment pages, pricing guidance, and consultation booking. Both share the practice credibility, and neither gets in the other's way.
Common problems we fix
- Medical and cosmetic services jumbled into one list
- No condition pages, so no organic search visibility
- Insurance information missing or hard to find
- Skin cancer screening buried under cosmetic treatments
How we help
What We Do for Dermatology Practices
Condition Pages
Acne, eczema, psoriasis, rosacea, and skin cancer screening, each written for how patients search.
Separated Cosmetic Journey
A distinct path for self-pay treatments with pricing guidance and consultation booking.
Insurance Clarity
Plainly stated coverage information so medical patients know where they stand before calling.
Everything in one place
One Partner, Not Four
Website, SEO, content, and campaigns from the same team, so nothing gets lost between vendors.
Website Design and Development
Custom, fast, mobile-first builds with no page-builder bloat.
SEO and Local Search
Technical, on-page, and local SEO so the right patients find you.
Paid Campaigns
Google and Meta ads reported on cost per booked enquiry.
Branding and Design
Logos, print, and social assets that look established.
Proof
See This Work in Practice
Healthcare builds we run today, with the numbers attached.
FAQ
Dermatology Websites: Common Questions
Should medical and cosmetic sit on the same website?
Usually yes, but on clearly separated paths. Splitting into two domains divides your authority and doubles your maintenance. One site with two well-signposted journeys performs better and is far easier to run.
How many condition pages do we need?
Start with eight to twelve covering your highest-volume conditions, then expand. Each one is a genuine entry point from search, and thin coverage is the single most common reason a dermatology site gets no organic traffic.
Do you write the clinical content?
Yes, and we source every clinical claim to CDC, NIH, MedlinePlus, or a comparable authority. We do not publish diagnostic advice, and clinical pages carry a named reviewer.
Can you help us rank for skin cancer screening locally?
That is exactly the kind of term local SEO and condition pages are built for. It needs a proper page, local schema, and a Google Business Profile that agrees with the site.
Grow Both Sides of the Practice
Get a free audit and a plan that serves your medical and cosmetic patients properly.
Get a free audit