The Challenge
Most of this brand's sales happen face to face, at markets and events. The website had two jobs at once: take online orders properly, and tell people where to find the stall next. A standard shop template does the first and ignores the second.
What We Built
- Five products with variable pricing by bottle size, each carrying its ABV in the product title so buyers see strength before they click
- An event schedule page listing upcoming market and festival dates, so in-person customers know where the stall will be
- Order tracking page so customers can check a delivery without emailing
- A photo gallery of real stall and event shots, which does more for trust than stock imagery would
- Shipping and policies page covering age verification and delivery thresholds
- Free delivery threshold surfaced in the trust bar rather than buried in checkout
Technical Highlights
WooCommerceVariable productsEvent scheduleOrder trackingGrid and list shop viewsPrice filtering
The Result
- One site serving both the online shop and the in-person event circuit
- ABV and volume visible at the product grid, before anyone opens a page
- Real event photography carrying the brand rather than stock drink shots
Why It Worked
Selling alcohol online has rules, and a small brand cannot afford to get them wrong. Strength, volume, delivery terms, and age gating all sit where a customer sees them rather than buried in the footer. The event page exists because that is where this business actually meets its customers.
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