90+ speed, full SEO audit and a custom FAQ schema plugin

Managed and optimised a freestanding ER website, including a site-wide SEO audit and a custom-built WordPress FAQ plugin with automatic schema.

Role: WordPress Manager, SEO Specialist & Plugin Developer Management · Custom Plugin

The challenge

The site needed a full SEO overhaul, faster performance and a scalable way to manage FAQ schema across 100+ posts without manual work.

The work involved

  • 15 location pages published
  • 5 specialty pages
  • Site-wide SEO audit and page optimisation
  • New dynamic schema markup
  • Custom FAQ plugin built from scratch

Technical highlights

FAQPage JSON-LD auto-generationShortcode + auto-injectPer-post FAQ controlsBulk FAQ manager (100+ posts)90+ Performance (mobile & desktop)

The result

  • 90+ PageSpeed on mobile and desktop
  • Scalable FAQ schema across the whole site
  • Stronger rankings foundation from the SEO audit

Why it worked

Every decision on this project came back to one question: does it help the business get found, build trust and convert visitors into customers? That meant hand-built code instead of bloated page builders, structured data so search engines (and AI search tools) understood the site, and a mobile-first layout that loaded fast on the phones real users carry.

The same approach — speed, SEO and conversion-first design — is exactly what Code Prisma brings to every project, in any industry.

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Syed Muhammad Asif — Founder of Code Prisma

Who worked on this

Personally built & maintained by Syed Muhammad Asif

This website was designed, developed and maintained by Syed Muhammad Asif, founder of Code Prisma, during 2+ years working part-time as a developer for a US-based healthcare web company. It is shared here as a record of his hands-on professional experience — not as a Code Prisma client project.

That real, day-to-day work on freestanding ER and hospital websites is the expertise Syed brings to every project at Code Prisma.

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