For a hospital or emergency-room website, speed isn't a nice-to-have — it's the difference between a worried patient calling you or bouncing to a competitor. Google also uses page speed (Core Web Vitals) as a ranking factor, so a slow site quietly costs you both patients and rankings.
Why hospital websites are often slow
Most healthcare sites are built on bloated themes and stuffed with plugins. Add large unoptimised images of facilities and staff, and you get a site that crawls on mobile — exactly where most patients are searching.
How we get healthcare sites to 99
- Lean code: we avoid heavy page builders and only load what each page needs.
- Image optimisation: next-gen formats, correct sizing and lazy loading.
- Caching & CDN: Cloudflare and server caching for instant repeat visits.
- Core Web Vitals: we tune LCP, CLS and INP until the scores hit the 90s.
Across the 12 US hospital and ER sites we manage, this approach has lifted Core Web Vitals from the low 60s into the high 90s on both mobile and desktop.
The bottom line
A fast site builds trust, ranks higher and converts more visitors into patients. If your healthcare website feels slow, it's almost certainly losing you enquiries.